Banner printing in Auckland is more popular now than it has ever been. The reason for this could be the growth of digital technology. Digital printing enables businesses to reach their target markets more cost-effectively. Customers are able to make purchases from anywhere - a computer, the web or their hand held phones - and this means savings for the business. New customers are also gained as sales increase.
Advertising through the use of large format is becoming increasingly popular for a number of reasons. Firstly, banner printing in Auckland allows for large format text to be designed at lower cost. This reduces the outlay for printing, something that could otherwise become an expensive venture. Secondly, large format print companies have a range of products to offer that can be used for this purpose, including offset printing, screen printing and binding.
Banner marketing works in a similar way to other forms of marketing. The aim of the medium is to raise awareness of a brand or product by building a line of sight with potential customers. A banner is a form of this and, like other forms, there are a number of different options available. Companies need to determine which one is the most appropriate for their needs.
The most popular type is probably the offset printing process. This is achieved by running the design over various pieces of large format material, such as canvas and vinyl, so that each panel is unique. The benefit of using this method is that each panel can then be made to fit the same template, meaning that there is no additional cost for the design and layout. It is also a fast process and can be completed in a short space of time. Banner printing in Auckland ensures that all advertising needs to be managed cost effectively.
Screen printing on the other hand is achieved by using a screen which is stretched across a large surface - generally a window or the side of a building. There are advantages to using this method. Firstly it allows for the full specifications to be included - something that can't always be ensured when using offset digital printing. The images can then be applied with an iron-on transfer, making it very simple to use and ensure the best final result. The downside is that this type of digital printing can be expensive, especially in comparison with the other methods.
Screen printing is however not the only option and there are many more to choose from. For example, eco-friendly digital printing services have become increasingly popular in recent years. These companies use recycled paper, fibre, recycled plastics and fabrics to create custom banners for your event and for you. The advantage here is that there is a significantly lower cost associated with the campaign - especially if a high number of orders are made. In turn, they are considered more cost effective than other digital printing services.
One thing that many organisations fail to realise though, is the huge scope that this type of service offers. It doesn't matter if your budget is small or large, whether your needs are national or local, there will be a solution available. It all comes down to choosing the right company for the job. We've used these services ourselves for some years now and have been happy with the results - and so can you!
So as you can see, there are many options available when looking for banner printing in Auckland. From large format offset printing, to screen printing and eco-friendly digital printing companies, there are options out there for all budgets. The key is to find Marketing Works who can deliver the design and results you're looking for within your budget. By researching the different options we've listed, you should be able to make a decision fairly easily.